The rise of flat fee real estate services have introduced an exciting, cost-effective alternative to the traditional commission. However, like any innovative service, it’s surrounded by myths. Many sellers automatically associate flat fees with limited service, poor marketing, or a lack of agent commitment. These misconceptions keep homeowners locked into high commission rates when a better, more flexible option exists.
At Todd Hower Realty, we’re here to dispel these myths. Our approach proves you don’t have to choose between saving money and receiving exceptional service.
Myth 1: Flat Fee Means “Listing Only”
The most common misunderstanding is that flat fee real estate services only cover putting your house on the Multiple Listing Service (MLS) and nothing else.
The Reality: While some discount brokerages may indeed offer only bare-bones packages, the flat fee model itself is just a structure for payment. It says nothing about the quality or quantity of services offered. A reputable flat fee realtor should provide a robust marketing plan, professional staging advice, high-quality photography, and market analysis—the same essential services as a traditional agent. The key is to read the fine print and understand exactly what is included in your package.
Myth 2: The Agent Has No Incentive to Get a High Price
A traditional commission agent’s incentive is often cited as a major benefit: if the house sells for more, the agent makes more. The myth about flat fee real estate agents is that because their pay is fixed, they’ll simply rush the sale.
The Reality: All real estate agents are driven by reputation and client satisfaction. A flat fee agent needs to secure a high sale price just as much as a traditional one—it leads to referrals and positive reviews. Furthermore, a good flat fee agent provides the same rigorous Comparative Market Analysis (CMA) to determine the optimal price. Their commitment is to get the best result for the client, knowing that success, not a slightly larger percentage, builds their business.
Myth 3: Flat Fee Service Equals Low Quality Marketing
Many sellers worry that saving on the commission means cutting corners on professional marketing essentials like photos, showings, and open houses.
The Reality: Today’s top flat fee brokerages understand that marketing is non-negotiable. Quality photography, virtual tours, and targeted online advertising are standard practice because they are what sells a house quickly. If a flat fee agent is unwilling to invest in top-tier marketing, they likely won’t succeed, regardless of their fee structure.
The Todd Hower Realty Difference: Personalized Flat Fee Real Estate Services
At Todd Hower Realty, we completely shatter the mold of the typical flat fee service. We believe you should have the cost savings of a flat fee without compromising on any aspect of the full-service experience.
Unlike a generic flat fee company that offers one simple, inflexible package, we offer personalized flat fee real estate packages depending on what a client needs.
- Customizable Service: We recognize that every seller is unique. You might be a seasoned seller who wants to handle your own open houses, or you might be a first-timer who needs full hand-holding, start to finish. Our model allows you to choose the services that match your comfort level and market situation.
- Full-Service Quality: Every package includes high-quality marketing, professional negotiation, contract management, and closing coordination. You get the expertise of a seasoned agent while keeping more of your equity.
- Transparent Pricing: Our flexible flat fee structure is designed to deliver maximum value, ensuring you know exactly what you’re paying for the level of service you receive.
Don’t let outdated myths about flat fee services deter you from saving thousands on your next home sale. Contact Todd Hower Realty today to discuss a personalized package that meets your needs and exceeds your expectations.