Selling Your Home
Thinking about selling your Austin home?
If you are preparing to sell, the process can seem straightforward at first. But the decisions made before a home goes live often have the biggest impact on the final outcome.
Pricing, preparation, timing, buyer response, and negotiation all affect how a listing performs.
This page walks through how we manage the process, where the flat fee model fits in, and what sellers can expect when working with Todd Hower Realty.
What to Expect When You List Your Home
The process starts with pricing and positioning. This is where the foundation is set and where early decisions can influence the entire trajectory of the listing.
Once the home is on the market, attention shifts to buyer activity, showing feedback, and how the property is responding in real time.
As interest develops, the focus turns to negotiation. Not just price, but terms, leverage, timing, and overall contract strength.
From there, the transaction is managed closely through inspections, contract milestones, appraisal, title work, and closing coordination.
A More Structured Approach
Most homes follow a similar path from listing to closing. The difference is often how the process is managed along the way.
Our approach is built around preparation, communication, positioning, and consistent execution through each stage of the listing.
It is not about adding unnecessary complexity or trying to “sell harder.” It is about making informed decisions at the right time and managing the process with structure and discipline.
For sellers comparing alternatives, this approach often feels very different from the traditional percentage-based commission model.
How the Cost Structure Works
Todd Hower Realty operates using a flat fee structure rather than a traditional percentage-based listing commission.
The flat listing fee is $9,000 and is paid at closing, regardless of the final sale price of the home. Sellers also pay a $750 Listing Launch Fee upfront, which covers listing preparation, MLS setup, compliance, and coordination of professional marketing assets.
This structure is designed for sellers who want experienced, full-service representation without tying the listing-side fee to the price of the home.
The level of service does not change based on the value of the property. The focus remains on pricing strategy, negotiation, communication, marketing coordination, and transaction management from listing through closing.
Who This Works Well For
This model tends to work well for sellers who value clear communication, strategic guidance, and a more efficient fee structure.
Many of our clients have already sold a home before, understand the importance of negotiation and presentation, and are looking for a more modern approach to the listing process.
It is also a strong fit for sellers who want direct involvement from an experienced broker throughout the transaction rather than a layered team structure.
While every situation is different, the common theme is usually the same: sellers who want strong representation without automatically defaulting to a traditional percentage-based commission model.
About Todd Hower Realty
Todd Hower Realty is an Austin-based real estate brokerage focused on full-service seller representation through a modern flat fee model.
The brokerage was built around the idea that experienced representation, strong communication, and strategic guidance do not need to be tied to a traditional percentage-based commission structure.
With more than 20 years of experience in the Austin market, the focus remains on helping sellers navigate pricing, negotiation, preparation, marketing coordination, and the overall transaction process with clarity and structure.
Today, Todd Hower Realty works with sellers across Austin and the surrounding areas who are looking for a more efficient and transparent approach to selling their home.